Sunday, December 5, 2010

TVS Suzukied, Hero Hondaed


5.12.10

A couple of years back TVS was dear Johned by Suzuki. This turned out to be good for them. A confident TVS went on to launch Victor and notch respectable market share in the competitive bike segment. It has now forayed into 3 wheelers with their King and slowly inching its way into a pan India presence in Bajaj dominated market.

Over the weekend, Honda has announced plans to ditch its partner Hero and focus on HSMI. It would be interesting to see if parting ways with Honda will prove to be a blessing for Hero group. This should stir their engineering juices to come out with a killer product on their own. Let us not forget what homespun Pulsar did to Bajaj's fortunes.

I am quite upbeat that Hero will come out with flying colours after this divorce. After all, they have not become the world's largest 2 wheeler company by fluke!Time the Japs got a taste of their own medicine.